<b>By Foo Tse, Business Editor

A Suffolk firm has won The Queen's Award for Enterprise for turning liquid soap into convenient solid bars.</b>

Silly Suds, based at Ransomes Industrial Estate, Ipswich, added Shea butter and hard oils to the liquid in an innovative move which has increased exports and also sales in Britain.



A company spokesman said today: "The bars, or cakes, of soap prevent spillages in transport and save the consumer the bother of pressing pumps which can harbour germs.

"The bars wash themselves while the  consumers are using them. They fit easily into travel bags and won't leak.

"We are proud to accept this award."

<center><a href="http://www.suffolkgazette.com/wp-content/uploads/2016/04/image.jpeg"><img src="http://www.suffolkgazette.com/wp-content/uploads/2016/04/image.jpeg" alt="Soap bar" width="519" height="343" class="aligncenter size-full wp-image-3456" /></a><I>Rinsing profits: Suffolk soap bar maker wins award</center></I><br><br>

Silly Suds make women's soap bars in rose, violet, chamomile and lavender, men's bars in vetiver, leather and ocean smell and an anti-bacterial in pink carbolic.

"This is the future," said George Smith of the Suffolk Chamber of Commerce. "Liquid soap is now seen as an out-of-date, inconvenient product which is also over-priced and the invention of solid soap will change the way we wash forever.

"Once again, this award shows Suffolk is at the forefront of product innovation."

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