<a href="http://www.suffolkgazette.com/wp-content/uploads/2016/10/posh-asda-van.jpg"><img src="http://www.suffolkgazette.com/wp-content/uploads/2016/10/posh-asda-van.jpg" alt="Posh Asda van" width="640" height="426" class="aligncenter size-full wp-image-4899" /></a>

<b>By Colin Allcabs, Consumer Editor

Asda is saving the blushes of posh customers in Aldeburgh - by using a special delivery van that looks like it comes from Harrods.</b>

Supermarket bosses realised online shoppers in the achingly upmarket seaside town would be horrified if their neighbours saw they shopped at Asda.

So they painted a delivery lorry using Harrods livery colours to make it seem all was well in the Edwardian town.


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The cunning tactic has proved a hit for the store, which now has more than 50 regular customers who would not normally be seen dead buying from Asda, a chain that many in Aldeburgh regard simply  as a grubby convenience store for the working classes.

An Asda insider told the Suffolk Gazette: "We spoke with Harrods before using their livery and they were cool about it. Now our Harrods-style Asda lorry makes trips every other day to Aldeburgh - and no-one realises the town is full of Asda online shoppers."

One shopper, who asked not to be named for fear of reprisals, said: "My rent is so high in Aldeburgh that I have no choice but to shop online at Asda. It's much cheaper than everywhere else. But I would be dreadfully embarrassed if an Asda van turned up, so this is a great initiative."

Asda offered Harrods a reciprical deal in case any working class customers wanted to disguise their expensive Harrods delivery as an Asda one, but there were no takers.

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