<center><a href="http://www.suffolkgazette.com/wp-content/uploads/2017/05/anusol-a140.jpg"><img src="http://www.suffolkgazette.com/wp-content/uploads/2017/05/anusol-a140.jpg" alt="Anusol A140" width="700" height="467" class="aligncenter size-full wp-image-6592" /></a></center><br><br>

<strong>The A140 in Suffolk is to be rebranded as the Anusol A140 - because the road is a pain in the arse.</strong>

The haemorrhoids cream and suppository company acted after cash-strapped Suffolk County Council offered businesses the chance to sponsor the region's major roads.



In a clever piece of marketing, Anusol executives realised their soothing product was a perfect fit for the A140, a road which is as irritating and painful as piles.

Other routes in Suffolk are also being offered to businesses as the county council seeks to raise £2 million in additional funding. Offers already on the table include:

<strong>Waitrose </strong>- A1094 into Aldeburgh
<strong>Lidl </strong>- B1069 into Leiston
<strong>Jockey Underwear</strong> - A1304 into Newmarket
<strong>John Deere</strong> tractors - the A12

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An Anusol executive said: "Haemorrhoids is not a particularly sexy subject, so our marketing opportunities are limited. However, the A140 is such a pain in the backside that it was the perfect fit for us."

The company is believed to have offered £250,000 to have their name on the road, including logos on road signs along the route.

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