By Iona Diamond, Fashion Editor
Victoria Beckham has signed a fashion deal with POUNDLAND after reports that husband David had to fork out £5 million to prop up her upscale clothing and accessories empire.
Posh’s designer brand lost £3.8m in a year after some customers at her new Mayfair shop left without even buying a 5p carrier bag.
Now her new spin-off, Posh At Poundland is set to bring her glittering range to ordinary people – and will be launched exclusively at Poundland’s Ipswich store next month.
Quids in: Victoria Beckham is launching her Posh at Poundland brand in Ipswich
A pal of Victoria, one of the five Spice Girls, told the Suffolk Gazette: “Victoria needs to stay true to herself with her designs while appealing to the Poundland set.
“She’s already working on her Suffolk handbag in black leather with white dots, based on a set of pub dominoes. It would have been priced at £1,275 but will now be a buy one, get one free at a mere pound.”
Victoria’s clients sip Champagne while browsing in her Mayfair shop. Now Poundland is considering putting a tea urn in the corner of its store to cosset Victoria Beckham’s fans.
Sized 18-28 plus
And it’s not the only change in the pipeline: Posh’s elegant designer gear went up to a size 14 in Mayfair, but now she will cater for a wider Suffolk audience sized 18-28 plus.
We can reveal her first Poundland Suffolk collection will also includes a one-strap indigo gingham apron with matching tea-towel, satin-bow-embellished green wellies with a matching crystal-handled shovel and wooden clogs with a crocodile trim suitable for wading through turnip fields.
Ipswich shoppers were excited about Posh at Poundland launching in the town,. Mum-of-two Geeta Bargen said: “I will be queueing from dawn when Victoria’s clothes come to the town.
“I have always loved her designs but could never afford them or even the glossy magazines they were in. I’m hoping to get my hands on her linen asymmetric farmer’s smock in Tractor Boys Blue.”
The Sun reported yesterday how David Beckham had to fork out £5.2 million to “bail out” Victoria’s company. But the Beckhams claim the payment related to transferring contracts between Victoria’s business and David’s DB Ventures Ltd.
Company accounts show a potential loss of £3.8 million on a turnover of £34 million was largely due to the one-off costs of opening her Mayfair outlet, and the cost of a new website.
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