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Champions League 2020: a look at underdog Atalanta’s surprising campaign thus far

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Atalanta FC stadium
Atalanta’s stadium

Following a coronavirus-induced hiatus, European football’s top-tier competition is finally gearing up for its restart. However, whilst the remainder of the round of 16 ties will be played at their originally scheduled venues, the quarter-finals, and the rest of the tournament, will now be played out in a new, and unique, format in Portugal – which will include single-leg ties, as opposed to the usual two-legged fixtures.

Atalanta – who are as short as 11/4 to reach the pinnacle of the tournament, according to the UEFA Champions League 2020 final odds – RB Leipzig, Atlético Madrid, and Paris Saint-Germain have all already booked their quarter-final spots in Lisbon, whilst eight more of Europe’s elite, including Real Madrid, Manchester City, Juventus, and Bayern Munich will be hoping to join them in Portugal.

Italian side Atalanta have boasted an inspiring underdog story so far in the competition, and as already mentioned, are one of four teams already in the quarter-finals. But that’s not all, the bookies fancy the Serie A side as fourth favourites to win the competition – meaning they favoured ahead of some of Europe’s biggest names, including Barcelona, Madrid, and Juve.

With that in mind, let’s have a look at La Dea’s campaign thus far.

Group stages

Atalanta, who are currently an impressive third in the Serie A, couldn’t have got off to a worse start in the Champions League group stages. Gian Piero Gasperini’s side were on the receiving end of a 4-0 thrashing when they travelled to Dinamo Zagreb for the opening fixture. Things didn’t get much better for the Italians as they lost their first home fixture, which were being played at the San Siro as opposed to the Atleti Azzurri d’Italia, 2-1 when they hosted Shakhtar Donetsk next. And, when La Dea suffered a 5-1 defeat on their travels to Manchester City, you wouldn’t have fancied them to progress from the group.

However, Gasperini’s men turned their fortunes around, starting with a 1-1 draw in Milan against Pep Guardiola’s City. A 2-0 win over Zagreb propelled Atalanta onto four points, and it was all to play for with a trip to the Ukraine! Donetsk only needed a point against the Serie A side to progress to the round of 16, although Atalanta ran riot, and flew back to Italy with qualification in the bag after a 3-0 win.

Round of 16

After finishing second in Group C, Atalanta were drawn against Group H winners Valencia in the round of 16 – luckily avoiding the likes of Liverpool, Bayern Munich, and PSG. With form now on their side, Josip Iličić and Remo Freuler bagged a goal each, whilst Hans Hateboer notched twice as La Dea beat the La Liga side 4-1 at the San Siro. And, the reverse fixture at the Mestalla was just as thrilling with Iličić scoring all four of his sides goals as Atalanta ran out 4-3 winners – and rounded off an 8-4 victory on aggregate.

Quarter-final

Atalanta weren’t as fortunate when it came to the quarter-final draw. Gasperini’s side will face French champions PSG, who are on hot pursuit for their first ever Champions League trophy, at Benfica’s Estádio da Luz on August 12th. However, in their favour, Paris’ star man Kylian Mbappé will miss the fixture. If La Dea can beat the Ligue 1 champions, it’ll be either Leipzig or Atlético in the semi-final.

Success-starved Norwich City change kit back to blue and white

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New Norwich city blue and white kit
The new 2020/21 Norwich City home kit

By Ian Bred, Norfolk Correspondent

Norwich City have surprised fans by bringing back the blue and white kit the club ditched way back in 1907.

Club officials blame the hideous yellow and green strip for the lack of any success for more than 110 years.

In contrast, City’s larger East Anglian neighbour, Ipswich Town, who famously play in blue and white, have pocketed the top-flight league title, FA Cup and UEFA Cup. And supplied two legendary England managers in Sir Alf Ramsey and Sir Bobby Robson.

Norwich, meanwhile, once participated in the UEFA Cup and had Bryan Gunn as a manager.

Norwich City club insider Lorraine Fisher, 34, explained: “It’s time to get rid of the yellow and green. It’s become synonymous with failure.

“We’ll ignore the fact Ipswich play in blue and white, and that the colours are hated by our supporters.

“If it brings back success, then we will soon win them round.”

Norwich City Wikipedia page
Norwich City FC’s Wikipedia page explains the original blue and white strip

Norwich, who were relegated yet again from the Premier League last month, originally turned out in blue and white halved shirts.

In typical Norfolk haphazardness, sometimes the blue half was on the right, sometimes on the left.

These only changed to yellow shirts in around 1907 when the Canaries nickname became popular. But quite why the hideous combination of green shorts was added is anyone’s guess.

The club could, for example, have added blue shorts and looked like Brazil

Unfortunately, however, the only Brazil playing in East Anglia was legendary Ipswich Town and Scotland striker, Alan Brazil!

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Top 5 men’s health myths debunked

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Man bod

The world of men’s health is riddled with myths and half-truths, which makes navigating it fairly tricky unless you have the right information to hand.

To help you avoid falling for common misconceptions, here are just five of the most common falsehoods that there is no evidence to support.

There is no way to prevent hair loss

Male pattern baldness impacts millions of men, yet most also think that you can do nothing to prevent it in spite of the fact that there have been effective treatments available for decades.

While the likes of Finasteride and Minoxidil may not be well known, they really do work for a large proportion of patients, stopping hair loss in its tracks and in some cases reversing the effects. You should definitely consider alternatives to hair transplants like Finasteride or Minoxidil rather than taking the surgical route.

Erectile dysfunction is only a problem for older men

ED looms large for plenty of men, but you might assume that you do not need to worry about this until you are well past your sexual prime. In reality, a growing number of men under 40 are suffering from performance issues in the bedroom, which is helping to raise awareness about the prevalence of this issue and also reduce the stigma surrounding it.

Protein powder is a shortcut to building muscle

Protein powders are all the rage at the moment, but unfortunately, they will do nothing in isolation; you need to actually put in the hard graft in the gym to turn that extra helping of protein into muscle mass. Indeed if you take protein supplements but do not follow a suitable training regiment, you could end up putting on weight without getting ripped.

Crash diets are effective

The trend for encouraging men (and women) to go on crash diets during which time calorie intake is rapidly reduced is problematic for a number of reasons, the most significant of which is that it is unlikely to lead to any significant weight loss.

The reason for this is that your body will react badly to a sudden drop-off in calories and will try to ration the burning of fat because it thinks starvation is on the cards, which is obviously far from the desired effect. You are better off taking a more balanced approach and using a combination of healthy eating and regular exercise to stay fit.

‘Light’ beers are good for you

While the real ale craze is still going strong, there is also another emerging trend for so-called ‘light’ beers, which offer a lower alcohol content and also a reduced number of calories per pint compared with their full-bodied counterparts. This gives the impression that they are healthy when in reality they are only marginally less problematic than the stronger alternatives. Do not assume that you will be able to shift a beer belly simply by switching to light, low-strength beers now that pubs are open again, especially if this is the only change that you are making.

Prince Andrew left to starve as Pizza Express closes restaurants

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By Jane Seymour, Royal Correspondent

There were fears today that Prince Andrew could starve after news that Pizza Express was closing 67 of its restaurants.

He adores eating pizzas with common people and fondly recalls the time he enjoyed a meal at Pizza Express in Woking.

But royal watchers now fear the Duke of York will waste away with nothing to eat because he has nowhere to go.

Prince Andrew promotion
Upper crust: Prince Andrew could starve (Photo Thorne1983 Creative Commons)

Pizza Express announced today it may have to close 67 further branches, on top of the 75 it announced last month.

Hundreds of jobs are at risk, but most Brits will instead be concerned for the welfare of the Queen’s son.

Royal fan Lorraine Fisher, 34, said: “Poor Andrew loves pizza. What will he eat now? It’s so unfair.

“He’ll be sweating about this.”

It is also unclear where people can now say they were eating when they are alleged to have been somewhere else.

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Liam Fox urged to stop using password123 as his email password

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Hacked: Liam Fox

Conservative MP Liam Fox should change his email password after it was revealed Russian hackers accessed his account to steal Government secrets.

The hapless former International Trade Secretary assumed password123 was a rock-solid password to keep his official emails safe.

But Russian hackers soon guessed it to access all sorts of files.

Among them were details of UK-US trade talks, which ended up being shown around by Jeremy Corbyn in the lead-up to the last general election.

Whitehall insider Lorraine Fisher, 34, said: “We have had to have words with Mr Fox about his security.

“Any numpty knows that password123 is pretty obvious but perhaps Mr Fox was not that aware.”

A Government spokesman insisted there were robust systems in place to protect the IT systems of officials and staff.

“This includes telling them not to use obvious passwords like their date of birth, name of their dog or firstborn.”

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The power of digital marketing

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digital marketing

Marketing entails displaying your products and services to the right audience. Digital marketing, therefore, is a promotion technique that utilises all electronic tools on the internet. Enterprises apply various tools when conducting their online marketing. 

These include social networking sites (SNW), emails, websites, and others. Stay tuned to discover the top industries that apply digital marketing tools and the top digital marketing tactics.

Top industries using digital marketing techniques 

Enterprises realise that digital marketing techniques are critical nowadays and must be applied to their marketing strategies. Some businesses use online marketing strategies either to complement the standard promotion strategies or as the primary marketing option. Different industries have applied web marketing and succeeded. These include:

Entertainment 

The entertainment industry is one the fastest growing industries reaping significant outcomes from digital marketing techniques. The music and film industry are particularly utilising online marketing tools to promote their entertainment content. Through digital marketing, the artists in the music industry can link to their fans and get the latter’s ideas. Some musicians also launch their music career through online platforms.

Apart from brand visibility, music artists apply digital marketing platforms to inform their fans of any upcoming releases or events.

The filming industry uses multiple online platforms for marketing their content. The sector can apply such platforms like YouTube to offer fans a sneak preview of specific episodes in their movies. Marketers of the film industry can use particular images and hashtags for marketing exciting adventures in their films.

Healthcare 

Players in the healthcare industry use digital marketing platforms to inform their clients about various products and services available. The online promotion platforms can be used when conducting B2B campaigns or when engaging clients directly. 

In B2B campaigns, the manufacturers of health equipment can inform healthcare institutions on what they have created and how it can be used. 

Healthcare facilities can inform their clients about various conditions, their symptoms, causes, and how they can be treated. In this regard, the campaign message is not only advertorial but informative as well. Players in the industry use various tactics to pass across their messages. They can use highly-optimized content on their sites as well as establish a social media presence.

Gambling

The lottery business is mostly dependent on online promotions. The industry applies multiple tactics to accomplish this task. For instance, the industry uses content marketing tools like Search Engine Optimization (SEO). The digital marketing strategy is designed to create brand loyalty and establish trust with clients.

Casinos apply various tactics to provide low deposit bonus and feature themselves as $5 minimum deposit casino operators or even lower to attract more players. These strategies also include retargeting, the use of online content, mobile apps, and the use of SEM and SEO tactics. The retargeting tactic entails following up on people who have visited your site with specific advertising messages. Content marketing tactic involves offering your target audience valuable and informative information.

Digital marketing techniques

You can apply multiple tactics to conduct your digital marketing campaigns. These include SEO, SEM, content marketing, social media promotions, and others.

Search engine optimization (SEO)

Search Engine Optimization is a strategy that is applied when you want your site to be ranked highly. The crawlers use various tactics to position your content. You need to understand how to write articles, blogs, and others to enjoy optimal ranking.

You can apply multiple tactics to attain high search engine ranking. These include the uses of specific keywords, writing compelling and entertaining content, and building links. Keywords are the search words and phrases that individuals apply when looking for products and services online. There are multiple tools that you use to know the keywords that people use in your industry. These tools can indicate the frequency with which people use those search terms and their volume. 

Search engine marketing (SEM)

The SEM tactic is designed to increase your Search Engine Results Page (SERP) using pay per click (PPC) techniques. In SEM, advertisers pay search engines like Google and Bing to display their adverts.

It’s vital to conduct some background research to understand the keywords that are used in your industry. You can use relevant keywords tools when doing your research. The SEM strategy applies various techniques and metrics to rank sites. These include the use of back end tools, web saturation tactics, and application of whois tools.

Social media marketing (SMM)

Social Media Marketing is an advertising tactic that entails the application of social media channels and e-mail techniques to promote your brand. Your main aim is to connect with audiences in social media with various kinds of information concerning your brand and the industry in general.

There are various social media platforms where you can find your audiences. These include Facebook, Instagram, Twitter, Snapchat, LinkedIn, and others.

Conclusion 

Digital marketing has become a critical aspect of any campaign strategy. If you want to succeed in your business, it’s essential to use the various kinds of digital marketing tools. These are highlighted and explained above.

Slots spin delay: pros and cons

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In order to increase protection over customers, the UK Gambling Commission and Spelinspektionen, the Swedish authority, have opened the invitation to participate in a public consultation where online slots games are targeted for a complete redesign to reduce harm.

This, along with other previous measures, is part of a series of actions the Commission has implemented to freeze the rampant cases of problem gambling.

COVID-19 has imposed forced isolation over UK and Swedish citizens and with various casino sites without Swedish license utterly failing to protect them from increasing their gambling patterns, it was time to step in.

Spin me down

For many years slots had been condemned as the crack cocaine of gambling.

The game was initially conceived as a mechanic reel set where players needed to match a series of figures to obtain a prize. It quickly became popular among gamblers of all classes and budgets. Nowadays, the accessibility of mobile gaming and perfection of slots to draw away the user’s attention from losses raises concern.

The fact that dopamine rushes make neuroreceptors create resistance over time, forces compulsive gamblers to increase wagers and seek higher risk actions to keep the same levels of excitement. The more a gambler loses, the more the casino profits.

What the UKGC says

The latest report of the British Commission indicates that remote casinos take a larger chunk of gambling revenue with slots being the top gaming choice. The slot had been such a profitable option that dedicated sites (regulated or not) spawn the internet every day.

While banning gambling will only lead to leaving unprotected customers in the hands-on shady sites, the Commission has decided to follow the steps of the Swedish Gambling Authority – Spelinspektionen – and reduce harm over players by increasing the delay time of spins to a minimum of 2.5 seconds.

The measure will be part of a series of adjustments along with the elimination of stop buttons, reverse withdrawals, with stake and prize sizes too.

Spin delays times were prioritized after feedback provided by former gambling addicts that worked along a design group led by Scientific Gaming Corporation and PAs (the latest Playtech) to find ways to reduce harm for this gaming modality.

Will the implementation backfire? Opinion is divided, so the Suffolk Gazette weighs up the pros and cons:

Benefits
● With reduced gaming opportunities losses might reduce. An active problem gambler can lose up to 200 per hour. Delaying the next turn will reduce the amount players spend in a slot session.
● In combination with other adjustments (like sound and effects), spin delays will create less appeal for the game leaving customers to readjust their perception over their actions or leave frustrated.
● Spin delay is a feature that dealers can easily readjust to make it enter in effect almost instantly.
Drawbacks
● Players might seek illegal or unlicensed providers that will appeal to their needs, exposing themselves to unsolicited risks.
● Those with a mild to severe gambling compulsion will act more aggressively as the delay will create frustration as they aren’t having their timely fix.
● Gamblers will opt to make every spin count by the trading frequency with wager size unless this is readjusted like FOBT with a max stake of £2.

Final words

Putting the slots into slow-motion mode won’t be enough to curb down the UK’s problem gambler cases. But cutting harshly the access to online slots will only make users and providers create a gap for other addictive options to fill in.

Making changes in the industry that meets the Commission’s expectations will take a significant amount of time, as readjusting the whole sector is a process that demands the complete collaboration not only from operators but also from iGaming developers that now must measure the ethical impact of their products.

COVID-20 fed up with waiting

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COVID-20 when is it my turn
COVID-20: When is it finally my turn?

COVID-20 is completely frustrated by having to wait for its turn to infect anyone.

“We’ve been waiting for months for our turn in the spotlight,” explained virus germ Lorraine Fisher, 34.

“But COVID-19 won’t get out of the way. It’s so unfair.”

The virus said there was a danger no-one would even notice it even once it did break free.

“19 has hogged the headlines and ruined it for us all. 18 and those before it had their chance and blew it.

“But now I’ve got such big shoes to fill. I’m worried I will be a disappointment.”