Hundreds of thousands of randy or inquisitive men, and some women are searching Google for topless Stormy Daniels photos.
And the trend has been seized upon by some clever internet marketers as a way of attracting traffic to their website.
The Suffolk Gazette would like to make it clear this is abhorrent clickbait, and that it certainly has not published any topless Stormy Daniels photos.
Nor has it pretended to.
Internet SEO expert Lorraine Fisher, 34, said: “Wise editors will take a popular current search term like topless Stormy Daniels photos, and use it in a title.
“They will then repeat the same phrase – topless Stormy Daniels photos – to increase potential search rankings.
“And the savvier amongst them will also add a sub-heading using the same phrase.”
Topless Stormy Daniels photos
Ms Fisher said this clever method was fine, so long as the site does not deliberately mislead readers.
Stormy Daniels, a porn star, is currently in a legal fight with US President Donald Trump, trying to reveal details of their sexual relationship.
A spokesperson for the Suffolk Gazette said: “We are a respectable family newspaper and it is unthinkable that we would publish topless Stormy Daniels photos.”
Asked why this story repeated the phrase topless Stormy Daniels photos so many times, the paper said it was a coincidence.
“It would be impossible for us not to write a story about sites using the phrase topless Stormy Daniels photos without actually using the phrase topless Stormy Daniels photos.
“We’re just doing our job.”