Smaller business owners, especially when those are local businesses can become overwhelmed by the sheer number of tasks required to remain successful. You may think though that as a small, local business, your customer base can’t or doesn’t need to grow. However, you may be surprised as to how many people in your local area don’t necessarily know about the products and services you have to offer. There are some methods you can employ for your business to maximise your reach in your area and beyond and find greater success. One of the best methods for this is digital marketing, and here’s how this is useful in improving your local business.

Improve Your Reach
As a local business, there’s nothing stopping you from expanding your reach further afield. You could even become a global supplier of products and services fairly easily today, if that’s something you’d be prepared to do. With access to today’s online services, as well as having a great marketing team behind you, you could be shipping your products or delivering quality online services to people all across the world. Digital marketing could turn your small, local store, into a global, online brand if done correctly.

Affordable Advertising
One of the great things about the digital age is that advertising your business is no longer an overwhelmingly expensive task. Using the power of websites, social media platforms, and email, you can deliver effective marketing campaigns to your target audience without spending a small fortune. There are even exceptionally talented businesses out there that can deliver digital marketing campaign for you, saving you time and effort that you can put into other aspects of your business. If you’re looking for a luxury digital agency, click here. 303 in London is a talented group of experts that create and deliver marketing content for businesses to boost brand awareness and ultimately their success.

Targeting Your Audience
Possibly the best part of marketing your business’ services online is that you can better choose who sees your ads so that those advertisements aren’t wasted on people that would likely have no interest in what you have to offer. For example, putting an advert for a bakery in London in a national newspaper would have much reduced effectiveness if it was seen by people in Manchester compared to people within a mile radius around that business. Luckily, ad campaigns on social media can be delivered to specific locations and can also be directed towards particular demographics too such as genders and age groups.

Analytics And Measuring Results
Another great benefit to online digital marketing, is that you can make good use of quality analytics software to identify the demographics of your website and social media visitors. You can use these platforms to get a good understanding of who is making use of your services or buying your products, allowing you to better tailor your business to these groups. You’ll also be able to use analytics software like Google Analytics to see how impactful your campaigns are, and this then allows you to improve your future campaigns.

Cryptocurrency is all about information. If you think about the nature of blockchain itself, it is built as a decentralized ledger that stores an infinite amount of specific data. Hence, either you are a holder or a trader, tracking your portfolio is crucial. For example, if you decide to buy ethereum on Paybis, then you can easily track its performance, and hence, see the ups and downs of your investment.

As we are headed to 2023, there are lots of crypto tracking tools gradually evolving, so users must pay attention to make the best choices and select only the best among the best tools available.

In this article, you will discover the most promising crypto tracking tools as the market keeps moving towards 2023.

Portfolio and Asset Tracking Tools

Blockfolio

Blockfolio is probably the most used portfolio tracker on the market right now, and that’s for a good reason. It’s highly intuitive, has excellent UX, and features over 8 thousand options of cryptocurrencies.

Interestingly, it also has a messaging feature that allows teams to connect directly with communities formed within the platform. Messaging in general is a big part of Blockfolio’s repertoire as it also allows for integration with various messaging applications.

Blox

While not as well known as Blockfolio, Blox is another excellent portfolio tracking application. Used for accounting, tracking, and management, it targets corporate players with features such as CPA financial tools and transaction accounting and control.

Blox is a slightly more advanced tool, but veteran investors will certainly gain a lot from it in terms of next-level crypto tracking.

CoinTracking

CoinTracking is one of the most advanced crypto trade-tracking platforms. The platform provides real-time information of all users’ data, including reports and tax returns – featuring adjustable parameters depending on the country, professional assistance, and analysis of market data.

Cryptocompare

If there’s a crypto tool that can compete with CoinTracking for the title of the best crypto tracker, it’s Cryptocompare. While it doesn’t have all the next-level features offered by CoinTracking, this tool works well for novice investors and crypto enthusiasts in general.

Cryptocompare provides full assessments and analysis of various crypto exchanges. Plus, it’s used by some of the top names in the market, such as Refinitiv, Investopedia, Etherscan, and Pantera.

Statistics and Graphics Tools

Graphics and statistics play an important role for those who want to invest in the market with a serious approach. If even the projections and graphics used in traditional financial markets can be confusing, cryptocurrency analysis it to an entirely different level.

If you’re just a holder or don’t plan on day trading, you don’t really need these charting tools. Mostly, they are used by technical analysts to track the movement of cryptocurrency prices.

TradingView

TradingView is one of the most popular tools for all types of crypto traders. It provides an interesting set of tools for trading in all markets, including stocks, cryptocurrency, and others.

When compared to other similar tools, TradingView stands out for its technical indicators, and chart analysis dashboards.

Coinigy

Coinigy is a trading tool designed especially for cryptocurrency traders. Premium versions are for professionals and include unlimited API accounts.

Linked to more than 45 exchanges, the platform offers spot trading, so you can also freely sell or buy Ethereum, Bitcoin, USDT, etc. Besides, it has a varied set of tools to get the most out of cryptocurrency graphics.

Market Data Tools

Whale Alert

Whale Alert is a Twitter-based service that announces whenever a big transaction is performed on a set of different blockchains. As its name suggests, it is a fundamental tool to track and identify whale-related activity in different networks, anticipating market movements and securing strategic positions.

This platform proved to be a particularly valuable service, displaying countless high-volume negotiations (including from project creators).

BitInfoCharts

BitInfoCharts provides a variety of information across multiple Blockchain networks, including the average number of transactions per hour, the average transaction amount, and the number of tweets per day.

As it’s plain to see, it is a valuable metadata provider about the Blockchain universe and its particularities.

CryptoMiso

CryptoMiso ranks cryptocurrency projects based on their development activities. For example, you can check which project was the most active in the last year (2020). This is important, as cryptocurrency projects are products of technology whose milestones can be traced to indicate progression or stagnation.

Conclusion

Until 2023, there will be several innovations that will change the face of the industry, such as Ethereum’s layer 2 evolution, countless parachains developed on top of Polkadot’s ecosystem, and the rise of blockchains focused on interoperability.

Given the ever-innovative nature of cryptocurrencies, it is fundamental to have reliable tracking tools to adjust and fine-tuning investments and positions along the way.

The crypto market is extremely volatile, so proceeding with due diligence before buying or selling digital assets is simply a must – regardless of if you are a crypto executive, a retail investor, or a crypto trader.

With a nearly 500-year history to call upon, it is fair to say that the iconic game of bingo has truly stood the test of time as a mainstream entertainment activity.

Bingo has evolved massively since it first saw light of day as an Italian lottery game during the 16th century to become a global phenomenon.

It was not until just before the First World War that bingo surfaced in the United States, but it soon found favour with millions of people.

The United Kingdom quickly latched on, and the game soon became the national pastime with bingo halls opening in towns and cities across the country.

Bingo was particularly popular with working class people, with many viewing the game as their main social activity each week.

Thigs began to change as the new millennium approached, with people turning away from the game as more exciting activities emerged.

However, the launch of the internet came just at the right time, allowing operators to develop bingo websites that have since gone from strength to strength.

The shift towards online bingo

Towards the end of the last century bingo’s reputation suffered a bit of bashing, with many land-based venues failing to move with the times.

The smoking ban and high taxation also impacted the industry, forcing many operators to rethink their business strategy moving forward.

The most innovative brands leveraged modern technology to their advantage by developing online sites that introduced the game to a new demographic.

While the first incarnations of bingo sites were fairly basic affairs, this did not stop them from becoming hugely popular with millions of players across the world.

People no longer had to rely on visiting bingo halls to play their favourite game, with digital devices providing them with easy access.

The 21st century bingo boom

It was estimated that around half a million people played bingo each day during its land-based boom years, highlighting the impact it made.

The shift towards online sites had a devastating impact on the industry, with around three-quarters of bingo venues in London alone forced to close their doors.

However, the online boom has been truly staggering, with analysts forecasting that the global market will be worth around $2 billion by 2022.

Interestingly, this has sparked a resurgence in people visiting brick-and-mortar venues, with the sector piggy-backing on the rise in interest in bingo.

The game has also infiltrated other entertainment areas such as bingo cruises and bingo raves, further heightening its popularity.

Marketing to a different audience

One of the most notable ways bingo has made an impact in recent years has been to power a significant growth in the number of females playing games online.

Many operators have expertly used gender specific marketing such as colour branding and tone of voice to specifically attract female players.

Although this can be viewed as tapping into traditional stereotypes, the marketing tactic has still proved to be hugely effective in recent years.

It is now estimated that around one-third of players at online casinos are female and that figure jumps significantly on bingo sites.

Slots are also particularly popular with female players, while poker and roulette are seeing a rise in the number of female players.

Embracing the social side of bingo

As previously mentioned, socialising was a hugely part of bingo when it gained traction in the US and UK during the last century.

Online operators recognised this at an early stage by incorporating chatroom facilities alongside all different games on their bingo sites.

This opened the door for friends or family to meet up online, or for players to interact with other like-minded individuals on the site.

Chatrooms are now part-and-parcel of most online casino games, with players able to engage with others on table games like poker and blackjack.

Live casino games also take their inspiration from the social element of gambling, allowing players to chat in real-time with other players or the dealer.

A new look for iGaming sites

Advancements in technology have provided iGaming operators and developers with the tools to push the boundaries of what is possible online.

It does not seem too long ago that gambling sites were split by genre – if you wanted to play bingo you visited a bingo site. For poker it had to be a poker site and so on.

Fast forward to today and the best brands incorporate different games into one site. For instance, 888ladies offers bingo, slots and more, making the site appealing to a wider audience.

Within that offering is a wide range of bingo games including exciting variants such as Flash Fives and Swedish Bingo.

Modern bingo and casino sites are effectively a one-stop-shop for your iGaming needs, providing you with endless hours of fun.

Bingo and the casino industry in the future

With online bingo on track to become a $2bn business in 2022, it is fair to say that the industry has never been in better shape.

As with many other sectors powered by tech, the landscape will undoubtedly to continue to evolve rapidly over the next few years.

Many operators have already experimented with virtual reality (VR) technology, and the hardware that supports this finally looks ready to live up to expectations.

Developers have worked tirelessly to create headsets that deliver a truly immersive experience, which could be an exciting development for bingo.

VR could be used to offer players the chance to play bingo in a virtual venue of their choosing, taking the gameplay experience to a whole new level.

West Virginia is one of the many states in which online casinos can operate legally, and so players who want to wager with the best sites can take their pick of a few choice options.

To bring you up to speed with the current frontrunners, here is a brief overview of the biggest online casino brands in West Virginia.

BetMGM

With land-based casinos in Las Vegas and lots of other locations, MGM is a well-known name in the bricks-and-mortar gambling market. As such it should be no surprise to see it flourishing on the web, with its site sporting everything you could want from a modern internet casino experience.

First, let’s talk about the game variety. BetMGM has a comprehensive array of interactive experiences available, including table games like roulette, card games like blackjack and of course a cavalcade of slot machines.

You can also visit its sports betting section if you want to wager on matches in the NFL, NBA and other top leagues and divisions across the US and throughout the rest of the world.

Next, let’s discuss the site’s interface. It is well designed overall, with games laid out logically, and responsiveness which means it should look good on desktop devices as well as on mobile phones and tablets.

There is even a mobile app iteration of the BetMGM online casino, so if you would rather not play in your browser then this is certainly a possibility.

Last but not least, let’s talk bonuses. New customers can expect to take advantage of a deposit matching offer, which simply means that however much money you add to your BetMGM account with your first deposit, the operator will double it.

This 100% bonus scheme is currently worth up to a maximum of $1,000, but this can change over time, so check out this review of the best WV online gambling sites for more information that is up to date.

Of course you might not be comfortable depositing hundreds or even thousands of dollars upfront before you have taken BetMGM’s online casino for a spin to see how it functions. Thankfully you can do this without committing any cash courtesy of the $25 free bonus for new customers, which is available without a deposit.

There will be certain rules to adhere to when using your bonus, but so long as you are aware of the small print when you sign up, it should be smooth sailing.

DraftKings

Rivalling BetMGM in West Virginia’s fledgling online casino market is DraftKings, a newer yet equally well-established brand that has plenty to grab the attention of prospective customers.

Let’s start with the bonuses for new customers, as these are definitely one of the best reasons to create an account. At the time of writing, its deposit matching scheme offers up to $2,000 of bonus cash to anyone who has the disposable income to spare.

This is on top of the $50 worth of free credits that you can get when you sign up, whether or not you make a deposit at the same time.

So what will you be able to do with your credits when you become a DraftKings customer? Well, the easy answer is almost anything.

More than 400 slots games are hosted on the site, with new titles arriving regularly and top developers represented in their ranks. There are a few hefty jackpots available on certain machines, which makes them even more appealing if you are hoping to win big from a few spins of the reels.

There are also classic table games, card games and even live dealer games, which are hosted by a real person rather than just taking place within the software itself.

Where DraftKings excels is in providing support to its customers, so if you encounter a problem or you have a question, getting the help you need will be a breeze.

The mobile app is also excellent, so playing on the move is just as straightforward as visiting the casino site from a laptop or desktop PC. Both iOS and Android versions are available, and you have all the same games and payment options regardless of the smartphone you pick.

Last of all, DraftKings makes it uncomplicated to try out demo versions of popular games, so if you do not want to play for real money you can learn how the entire online casino works risk-free. Thus whichever of West Virginia’s online casinos you use, you should have a blast.