Saturday, January 14, 2023

ASDA, Leiston: Open and closed at the same time

ASDA, Leiston: Open and closed at the same time
Asda leiston sign board

ASDA Supermarket in Leiston is open and closed for business at the same time.

The popular all-night (not all-night) grocery store on Valley Road, is famous for being open 24/7 (not 24/7) providing locals with a one-stop-shop for all their last-minute needs – at any hour of the day (not any hour of the day.)

Doublespeak

Whether it is a pint of milk for that munchy bowl of cornflakes at 3 am on a Saturday morning after a late one out with your mates (milk not available after 2 am on Fridays) or an emergency bog roll early on Sunday morning (toilet tissue not available before 5 am on Sundays), you can get it at ASDA – George Orwell’s favourite supermarket – any time – night or day! (except when closed between 2 – 5 am, Fri-Sun.)

Space time conundrum

Other companies have tried to offer extended opening hours of course. Who can forget 7-11? The shop that despite its hours clearly being 7 am – 11 pm (the clue is in the name) people believed was open 24 hours a day, 7 days a week. It wasn’t. Had it been, it would have been called 24/7. ASDA Leiston however, truly delivers on its ‘Open 24 hours, 7 days a week’ promise by actually being open ’24 hours, 4 days a week & 21 hours, 3 days a week.’

Confused? Don’t be.

It doesn’t matter that their outside signage is a little unclear or confusing about their opening times, does it? No, of course not! Why not? Because words don’t really matter do they? I mean if your supermarket is not open at all hours, just say it is! Who cares? ASDA cares. They say so on their sign…

ASDA – happy to help every day

(except between 2 – 5 am, Fridays – Sundays)

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