Greggins mania sweeps the nation as Sausage roll chic hits the high street.

By Our Consumer Correspondent: Colin Allcabs

Britain’s latest fashion craze is piping hot — quite literally. The humble sausage roll has made the leap from snack to style statement with the arrival of “Greggins”, a new line of skin-tight lycra leggings plastered with the Greggs Bakery logo and mouth-watering images of golden pastry.

Retailing at £9.99 a pair, or half-price when purchased with a pack of four actual sausage rolls, the Greggins have become the must-have item of the autumn season. Shoppers across the UK are reportedly queuing outside Greggs branches before dawn, with scenes likened to “Black Friday for bakers.”

Straight to the hips

Fashion commentators have dubbed the phenomenon “pastrycore” — a look that celebrates British comfort food and affordability in the face of rising living costs. “We’ve had athleisure, we’ve had streetwear,” said style analyst Pippa Le Crumb. “Now we’ve got treatwear. Greggs has successfully made lard fashionable.”

Critics, however, have raised concerns about the potential health implications of associating fashion with fast food. “It’s all fun and games until you try the sausage roll diet,” warned one nutritionist. Meanwhile, gym owners have expressed mixed feelings, noting that “nothing says motivation like turning up to spin class with puff pastry across your thighs.”

Mince pie edition

Greggs’ spokesperson described the launch as “a celebration of Britain’s love of baked goods, comfort, and stretchable fabrics.” Plans are reportedly underway for a festive “mince pie edition,” complete with glitter and cinnamon-scented fabric.

Early sales data suggests Greggins could outsell Crocs in the UK by Christmas — a prospect some have called “Fat foot foot fall”

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