
Great Yarmouth beach was so packed tourists sunbathing vertically against public rubbish bins had stopped sounding like a deranged local news headline and become the official description of a family day out.
By Our Entertainment Editor: Arthur Pint
Holidaymakers arriving with windbreaks, folding chairs and the faint hope of seeing an actual grain of sand were instead directed towards the promenade’s new Upright Leisure Zone, where they could lean against a municipal bin and receive nearly six minutes of intermittent sunshine between passing families carrying inflatable dinosaurs.
The situation began shortly after temperatures rose above 19C, prompting every household within a 70-mile radius to announce that “you’ve got to make the most of it”. By lunchtime, the beach was reportedly operating at a density normally associated with a delayed train to London, a school sports hall during parents’ evening, or the reduced aisle in a branch of Aldi.
Great Yarmouth beach packed with vertical sunbathers
Witnesses described scenes of astonishing determination. One man from Nottingham had fashioned a beach towel into a kind of upright sling and was reclining at a medically questionable 11-degree angle against a bin marked GENERAL WASTE.
“I’ve been coming here since I was a child,” said Darren P., 43, whose lower back had taken on the colour and texture of a cooked lobster. “Usually you get sand in your sandwich. This year I’ve got a seagull standing on my shoulder and somebody else’s bucket inside my flip-flop. That’s tradition, that is.”
Darren insisted he was having a wonderful time, although this may have been because his wife was within earshot and holding the car keys.
Nearby, a woman in a Union Jack sun hat had claimed a prized space between a public toilet queue and a vending machine selling £3.80 bottles of warm water. She said the rubbish bin offered “excellent lumbar support” and, crucially, did not move when the tide came in.
“It’s actually quite civilised,” she said. “You can put your chips on the lid, your handbag on the side, and if you need shade you just stand behind a tall bloke in a football shirt. The only downside is the bin keeps filling up with nappies.”
Council unveils the High-Density Seaside Experience
Great Yarmouth Borough Council, which definitely did not make any of this up during a 14-minute meeting held beside a broken printer, said it had anticipated a busy weekend and was “delighted by the public’s innovative use of civic infrastructure”.
A spokesman said the authority had spent years preparing for the modern British seaside holiday, in which visitors arrive furious at parking charges, spend £47 on chips and fizzy drinks, then go home claiming they could have got the same weather in the garden.
“The traditional horizontal sunbathing model is no longer sustainable,” he explained, gesturing towards a child attempting to erect a tent on the shoulders of his grandfather. “Britain is a nation of limited coastline, unlimited optimism and people who refuse to check the forecast until they have already packed the cool box.”
The council has therefore introduced a pilot scheme that reclassifies selected promenade amenities as leisure furniture. Forty-three litter bins, nine bollards and what officials believe may be a disused electricity cabinet are now available for vertical sunbathing on a first-come, first-leaned basis.
For an additional £6.50, visitors can reserve a bin with a sea glimpse, though the view may be obstructed by a mobility scooter, a deckchair, or a man called Kev unsuccessfully trying to fly a kite.
A booming market in public-space reclining
Local entrepreneurs were quick to identify an opportunity. One stallholder has begun hiring out telescopic selfie sticks, allowing sunbathers to take photographs that suggest they are lying peacefully on an empty beach somewhere in the Maldives rather than pressed against a recycling point beside the Golden Mile.
Another is selling premium-grade “bin towels”, which are normal towels with a strategically placed hole for the handle. They retail at £19.99 and are already being described by several people’s fathers as “a bloody liberty”.
There is also strong demand for the new Beach Posture Pack. It includes a small bottle of sun cream, two wet wipes, a voucher for a slush and an NHS-style leaflet explaining how to identify when your leg has gone numb due to prolonged contact with a council-issued container.
One stallholder said the atmosphere remained broadly cheerful. “People are surprisingly adaptable. Give a Brit half an inch of sunshine and a surface that isn’t visibly moving, and they’ll call it a holiday. We once had a family picnic on the dual carriageway during a diversion. They gave us five stars on Facebook.”
Families defend their right to be mildly uncomfortable
Not everybody welcomed the changes. The Great Yarmouth Association of Traditional Beach Sitters has accused the council of abandoning horizontal values, arguing that sand should remain available to all, including people who do not arrive at 7.03am with a gazebo the size of a small parish.
Its chairman, Alan Frobisher, said he had been unable to put down his towel anywhere except on top of a novelty crab ride. “I paid for a bucket and spade, not a vertical commute,” he said. “My grandson spent most of the day digging a hole in a stranger’s rucksack. That is not what the Victorian founders of the British seaside intended.”
But younger visitors appeared less troubled. Teenagers have embraced the vertical arrangement, largely because it gives them somewhere to stand while staring at their mobile phones and saying there is “literally nothing to do”.
One 16-year-old, wearing sunglasses despite facing a brick wall, said the beach was “kind of vibey” before asking whether the bin had Wi-Fi.
Parents, meanwhile, noted several advantages. Children could be located more easily, because they had nowhere to wander except directly upwards. Sandcastle construction had fallen dramatically, but this had been offset by a surge in intricate crisp-packet architecture around the bases of bins.
Seagulls demand fair access
The only group openly hostile to the new policy is the seagull community, whose representatives say vertical sunbathing has created unacceptable competition for prime chip-snatching positions.
A particularly large gull, known locally as Chairman Peck, was seen circling a family of five before landing on a bin and issuing what experts interpreted as an ultimatum.
“Seagulls have occupied this coast for generations,” said one birdwatcher, who had clearly been awake far too long. “They feel the bins are their ancestral dining tables. Now tourists are leaning on them, applying factor 30 and guarding battered sausages with their lives. Tensions are high.”
The council has asked visitors not to feed the gulls, shout at the gulls, challenge the gulls, or make direct eye contact with any gull carrying a Greggs bag. It has also confirmed that the birds are not eligible for vertical sunbathing permits, though several have already secured better positions than paying customers.
A glorious British compromise
By late afternoon, the crowd began to thin as clouds appeared and the traditional seaside migration towards amusement arcades commenced. Dozens of holidaymakers remained dutifully propped against bins, bollards and each other, determined to extract every final molecule of vitamin D from the Norfolk sky.
One couple, who had spent four hours sharing the narrow strip of shade cast by a sign reading NO CYCLING, said they would absolutely return next year. “It was packed, expensive, mildly uncomfortable, and we got rained on for twenty minutes,” the husband said, brushing chip fragments from his elbow. “Perfect day, really.”
The council says it will review the scheme after the summer, assuming it can first locate the beach beneath the towels, inflatable flamingos and 600 abandoned Lidl bags. Until then, visitors are advised to bring sun cream, patience and a willingness to lean into the Great British holiday.
You couldn’t make it up.




