If you have been interested in and intrigued by the business world for a long time, there is no reason why you cannot start up a small business in your hometown.
You can open a business at any stage of your life or your career, whether you are newly out of university, have just left high school, or are coming up for retirement. Then, rather than let your dreams escape you for another year, here are some top tips that you should follow if you are interested in opening a business in Suffolk or the surrounding area.
Take an online business course
Before you even start to consider your business idea or the legalities of starting up your own business, you need to make sure that you have the appropriate knowledge and skills to open up the business that you have in mind. This is especially important if you have had no prior experience of the business world or if you have been working in a different, unrelated sector for the majority of your working life. Although there are many ways to learn about the world of business, one of the most direct ways to do this is to study it.
If you are struggling to find a course of study that interests you in the Suffolk area, you should consider opting for an online business course. Online business courses can be advantageous as they can allow you to complete the necessary assignments from anywhere in the world, and all while making the right preparations to start up your business in your hometown. You can even take this business course once you have opened your business if you suddenly decide that there are gaps in your knowledge or skill set.
Then, if you are looking for an appropriate business qualification that can help you to become the entrepreneur that you have always wanted to be, you should consider applying for Suffolk University’s MBA Online Program. Although you might believe that this university is only suitable for you due to the name, the online nature of some of its courses can allow you to get the business qualification that you need wherever you live.
Find your business idea and niche
Then, once you believe that you have the appropriate knowledge of business under your belt, if you are ready to start up a business in your name, you should start to consider business ideas that you are interested in. Not only should you think about what ideas could make money and what people in Suffolk could be interested in, but you also need to take into account your background and strengths. For instance, many people set up a business within the same sector as their previous job, as this is an industry that they will have detailed knowledge of. You also need to think about how much money this idea will cost to set up.
Some of the best business ideas for those in Suffolk include those in industries such as food, tourism, and retail, and you should look at some of the most successful companies in your county for inspiration. However, if you are still struggling to think up potentially prosperous business ideas, you should consider popular business ideas such as dropshipping, dog walking, and coffee shops.
Once you have decided on your business idea, you need to make sure that you can find a niche to operate in. Your niche is what makes your company different from others. Having a niche is important as it can allow you to find a ready-made audience who are desperate for products such as yours. Not only this, but it can make you stand out from other local Suffolk businesses and ensure that you do not find yourself at war with a lot of companies who are in direct competition with you.
Conduct market research
Simply deciding on a local business idea that you believe will be fruitful is not enough, though. After you have done this, it is paramount that you conduct ample market research in Suffolk and the surrounding area. There are two different aspects of the market that you need to research. The first one that you should think about is your customer base and target audience. To find out whether people would be willing to buy the product or use the services that you are offering, you should carry out surveys in your local town centre which can help you to get an idea of what your customers are looking for. This can also help you to determine your target audience and the clientele that you will need to market your business to. If you are struggling to carry out in-person market research, you should consider doing this online by creating digital surveys and then sharing these on local or business social media pages.
The other market research that you need to do concerns other businesses in your industry. To research the competition and the state of the industry that you are heading into, you should perform a quick Google search, look at other companies and their websites, and even shop with them. This can help you to determine what products they are selling, how they are marketing their products, the experience that they are giving to customers, and what type of businesses are a success in Suffolk.
Get your business down on paper
Once you have established the parameters of your new small business venture, you should then make sure that you get your business down on paper as soon as possible. Writing a business plan is paramount to your future success as this can help you to establish the steps that you need to take to get your business up and running. It can also help you to spot and iron out issues as they arise. Not only this, but you can refer back to your business plan and update it as your business grows. This can help you to measure your progress and allow you to return to your core values and aims when you feel as if you do not know what your next moves should be.
Your business plan does not need to be complicated. Instead, it should simply include all of the basic information about your business. For instance, it should include your budget and financial projections. It should include the products and services that you are going to provide and how you are going to offer them. It should also have some details about how you are going to manage your business, the market that you are operating in, your goals and vision for your business, and how you are going to start growing it in the future.
Register your venture
However excited you are about finally realizing your life’s dream of opening your own local business in the Suffolk community that you love, you need to make sure that you are also aware of the boring but important parts of opening up your own business. These include registering your venture. You need to decide whether you are setting up as a sole trader, a limited company, or a partnership. While sole traders are the most common option, they are wholly responsible for all of their finances, whereas limited companies separate their personal and business finances. Most companies can set up as either sole traders or limited companies. Partnerships are only relevant to you if you decide to set up a business with someone else, and this means that you will split responsibility for all of your finances.
It is relatively simple to register a business, and you will be able to do this online. You must register your business to be legally recognised as a company and to pay your business taxes to HMRC.
Consider legal responsibilities
However, registering your venture is not your only legal responsibility. Every company will need a type of business insurance to ensure that they are financially protected if anything goes wrong. For instance, if there is a fire or if your stock is lost or stolen. Although you will need to take out general business insurance for your company, you may need other types of insurance in addition to this. Some businesses, for example, may need public liability insurance as this will protect you if a customer claims compensation from you for an injury. You may also need professional indemnity insurance in the event that a customer believes that you gave them bad advice or if you made an error.
Depending on the type of business that you decide to set up, you may also need to get a license for this. For instance, you may need a license if you are handling dangerous or toxic goods, if you are providing childcare services, if you are offering ear piercing services, if you are operating within the gambling industry, or if you are importing goods, such as food and even pets. It is paramount that you check these rules before you go any further with your company.
Get the appropriate funding
Your business will not be able to get very far without the appropriate funding. Your business needs funding in order to cover all of your start-up expenses, such as stock, equipment, the rent on any office or retail buildings, and employees. You may also need a generous amount of funding to keep your business afloat until it starts to get on its feet and until you start to build up a loyal customer base. This can prevent your company from folding within its first year, as many local companies do.
Then, to get the appropriate funding that your company needs to thrive, you should consider applying for business loans that can allow you to get the capital that you need and pay this back when your business has started to show signs of success. However, if you are concerned about being in debt, you should look for grants instead. Both the government and larger businesses offer start-up grants to deserving companies who foster innovation, and anyone can apply for these grants. There are also a few award schemes that may allow you to find funding.
Although the best way to fund your business is through your own savings, this is not always possible. You should look for angel investors who might be interested in helping your business to thrive in its first days. There are also angel investment schemes and funds in Suffolk that might be of interest to you.
Get a location
You also need to find the right location for your business in Suffolk. For instance, if you are opening a retail business, you should look around to find a road that has affordable rent and enough footfall to drive ample customers into your building. If you are setting up an office, you should consider finding shared office space or looking for a district where many companies within your industry are based. If your business budget is small, you might also consider running your business out of your Suffolk home.
Spread the word
Once your Suffolk business is set up, you should then try to spread the word about it. Although digital marketing is all the rage, with many Suffolk businesses using local Facebook social media pages to advertise, you should not forget that physical marketing can be effective when you use it well. For instance, you could use a direct mail campaign to communicate with customers in their homes or use poster marketing schemes to ensure that residents see your business everywhere. These can be great options if you want your small business to serve the local community.
You should also try to get the press involved, with there being many Suffolk-based news outlets that can help to get the word out about your business in print and online. To attract notice, you should create an exciting brand story or consider hosting a community event in your store to which the press can be invited.