By Ivor Traktor
Farming Correspondent (intern)
The Suffolk Pea Farmers Association has created an advertising campaign based on one of John Lennon’s greatest hits.
Give Peace a Chance has sold millions since 1969, but now it will be changed to Give Peas a Chance in a bid to boost sales of the tasty green vegetable.
Association chairman Derek Pod, who farms near Hollesley, said: “John Lennon was known to be a great eater of peas from his early days with The Beatles.
“We’ve taken one of his best songs and adapted it to encourage more people to do the same.
“Now ‘All we are saying, give peas a chance’, a very catchy jingle, will feature on television and radio adverts from September.”
The £5 million advertising campaign has special blessing from the Lennon family, who are keen to promote healthy eating. Lennon was shot dead in New York in 1980.
The Suffolk Gazette has come up with some other Beatles and Lennon hits that Suffolk farmers could use to promote their crops:
– Hay Tripper
– Eight Days a Leek
– I Should Have Known Butter
– While My Guitar Gently Sheeps
– Twist and Sprout
– Let it Bean
– Lucy in the Sty with Diamonds
– Hay Jude
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