By Bernard Matthews
Endearing road signs welcoming visitors to Norwich are to be torn down after complaints that nobody could understand a word they said.
Tourism bosses had hoped the signs would portray a warm and humourous side to the city by playing on the local accent and dialect.
Seven of the signs were erected on major routes into the city at a cost of £40,000.
But local business owners say they have made Norwich a laughing stock, and are more likely to drive visitors away rather than attract them.
Graham Ruddy, spokesman for the local retail association, fumed: “If you can’t understand what the sign means, how are you likely to want to visit?
“We simply can not be taken seriously by promoting ourselves as weird hobbit-like people who do not speak English properly.”
Many ordinary Norwich residents love the signs, insisting a bit of quirkiness is good for the city’s reputation. “It’s good to have a sense of humour, hint et?” one pointy-eared resident told the Suffolk Gazette.
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