Ipswich Town fans replace beer cups with refillable 45-pint lager jackets.

By Our Football Staff

PORTMAN ROAD, IPSWICH – Ipswich Town Football Club has announced it will replace traditional plastic beer cups with refillable, lager-filled puffer jackets at Portman Road.

The decision follows repeated incidents of half-full pints being hurled onto the pitch during matches, prompting the club to rethink how fans consume their amber nectar. The answer? A transparent, inflatable “beer jacket” capable of holding an impressive 45 pints of lager.

Priced at £9.99 — or free with the purchase of three drinks — the jacket allows fans to quite literally wear their beer. The sleeves, body, and pockets are filled with golden liquid, visibly sloshing as supporters cheer (or sway) through the match. A built-in straw provides easy sipping access, while the zip-up front ensures minimal spillage during goal celebrations or scuffles with stewards.

Club sustainability officer Darren “Daz” Crimble called the innovation “a game-changer for responsible drinking.” He added, “It keeps fans warm, hydrated, and largely stationary — because after 20 pints, you’re not moving anywhere.”

Some supporters have raised practical concerns, including condensation, yeast infections, and the risk of “bursting under pressure.” However, early trials reportedly went well, with one fan declaring it “the best invention since the half-time pie.”

Police and medics are said to be “monitoring the situation closely,” while rival clubs have expressed interest in adopting similar wearable-drink technology.

In a press statement, Ipswich Town said it hoped the beer jackets would “reduce waste, increase comfort, and eliminate unnecessary projectiles.” Whether they’ll eliminate the occasional beer shower remains to be seen — though for now, fans are pulling their zips in approval.

Meanwhile: Man proves tea is more dangerous than beer